Showing posts with label irresponsible captain tylor. Show all posts
Showing posts with label irresponsible captain tylor. Show all posts

Tuesday, May 7, 2013

1993: Everybody Wants To Rule Za Waarudo

[1993 was the year that Geoffrey Tebbetts (@GeoffTebbetts) learned that "anime" was a "thing". After watching Locke the Superman and Akira in his first year of college, he joined Atlanta's Anime X and helped co-found Georgia Tech's first anime club in 1996. Geoff wrote for Animerica Magazine as a reviewer and columnist from 1996 to 2004, and he has been covering anime through his own blog AniMaybe since 2010. He's also the editor of this very blog, the Golden Ani-Versary of Anime.]



After years of riding a monster wave of success, economically speaking, Japan in 1993 had found itself treading water. The Nikkei stock market had managed to reverse its course after losing over half its value, but its GDP hadn't changed in three years, and the yen itself was falling against the dollar, the stable platform since 1987 taken out from under the currency until it bottomed out in 1995. The unemployment rate, traditionally a comfortable rate between 2 and 3%, had started to creep upwards until it peaked in 2002 (although some will argue that the rate had been notoriously underestimated for years). While the industries were boosting production, bankruptcies had tripled since 1990, and business confidence was at an all-time low.

That's not to say that Japan's anime industry was suffering from its own lack of confidence. Perennial all-stars such as Sazae-san, Doraemon, and Chibi Maruko-chan (which unfortunately ended in 1992 during the height of its popularity, but returned in 1995 to stay) were consistently gathering weekly television ratings that rivaled numbers set by Tetsuwan Atomu in the 1960s, while Yuu Yuu Hakusho discovered its own ratings bonanza alongside its Shonen Jump brother, Dragonball Z. (Of course, ratings can only say so much about success. If you were to look at the numbers, Sailor Moon's first-season ratings in 1992 were comparable to those of the short-lived nonsense anime Obotchama-kun that ran in the time slot thirty minutes afterwards.)

You could arguably state that televised anime's rivalry with the direct-to-video OVA market was keeping both afloat during these times. Trounced suddenly in the late 1980s by the deluge of OVA titles, television was making its comeback, but not without stiff competition. The Tenchi Muyo! juggernaut launched in 1992 with the Ryo-Ohki OVA series, which quickly became the biggest OVA success story since Patlabor, while critical acclaim would be passed to the slow-and-steady Giant Robo over time. (Seriously, Brian. Just one small mention?)

Based on the confidence in older shows and the industry's creativity in 1993, if you were to look at anime's activity and claim there was economic turbulence in Japan, you'd be hard-pressed to view it from its outward appearance (partly due to the lag between brainstorm and video release). However, that was two decades ago, and time has been a judge that has been harsher on some shows over others. What shows could we consider to be the bedrock on which many of today's anime skyscrapers have been built?