"The word of the year is 'imouto'."
So here we are, nearly fifty years after Tetsuwan Atomu. Our long, meandering journey through the history of anime leads us to this pithy little sign posted outside on of Tokyo's largest otaku interest shops, and the word of the year is "imouto". In one simple, elegant sentence, the staff of Mandarake evoked the zeitgeist of a generation: a generation who worships archetypes, not characters; a generation sensitive to trending words and phrases; a generation who revels in the predictability of industrially-produced plot lines and personages. There is no lament in the sentence, "The word of the year is 'imouto'." Only glee. In Dostoevsky's immortal words, from universal reason, we have arrived at universal madness.