Showing posts with label futari wa precure. Show all posts
Showing posts with label futari wa precure. Show all posts

Tuesday, July 16, 2013

2004, Part 1: Rebellious, Yet Respectful

George J. Horvath had been a fan of Toonami's airing of G Gundam and Rurouni Kenshin as well as Fox's airing of Digimon and Escaflowne before being an "anime fan", but in 2004 he went into the medium full-bore, always looking for what came from the past while also seeing what the future would bring. After writing a Guestspotting article for GameSpot and two reviews for Sega-16, though, he decided to take use his B.A.-quality education in Journalism and Media Studies from Rutgers University and start reviewing, on his own, the obscure and forgotten anime and manga of the past (and present). He now runs The Land of Obscusion, talking about anime you may or may not have heard of, and posts semi-randomly over at Twitter.



When it comes to the history of anime, 2004 was a great showing of how the industry was changing. More titles debuted in letterbox format instead of the usual "full screen". Digital animation was replacing cels. Late-night anime was hitting just about every major TV station in Japan after its slow, growing presence was felt starting from the late 90's. Most importantly though, chances were being taken on all sorts of genres and ideas while also celebrating the history that had already been made. To truly understand how diverse the year was for anime one must look deep into the jungle and see what titles defined themselves among others. Among a list of some of the most well-known titles to have come and gone were shows that dared to be different and change the way we viewed anime. In the first half of the year they managed to not only respect the past and even the viewer but some also challenged tradition and made the viewer think of anime in brand new ways.

Before 2004 the last real vestige of the magical girl genre was Sailor Moon, which finished back in the late-90s. There were titles like Magical Doremi (Ojamajo Doremi in Japan) in between that span of years, but none of them truly broke through that glass ceiling and became major hits, even if they had multiple season runs. Toei, though, didn't just rest on their laurels, and in this year they debuted Futari wa PreCure, also known simply as Pretty Cure. On the surface the show's plot about two girls with completely different ways of life who end up becoming guardians of good against the powers of darkness wasn't anything original, but what made people tune in was the execution.