2009: The Internet Finally Takes Over

Feeling rather humbled by participating in the project, Raindrops (@DaydreamsUK) is a relatively new blogger from the UK who has been a fan since the early nineties. She spends most of her free time watching anime and speculating furiously about the future of the industry overseas. Choosing 2009 was originally a thinly-veiled excuse to mention her favorite show, and you can follow all those opinions on her blog, Raindrops and Daydreams.

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As we draw closer to the fifty-year milestone for anime on television, we've seen the medium moving from monochrome to color and from cel animation to digital. Along the way, it's inspired a vast global audience and survived several new home video formats. 2009 ended up being a year bursting with the same rich innovation as anime continued to explore new approaches both on screen and behind the scenes. While I'm not sure whether any will end up as future classics, there were so many interesting projects on offer that I was forced to make some tough choices in selecting the series I wanted to introduce.

The first title on my list, however, should surprise nobody who was active in the fan community four years ago. Its sequels are still selling well today, its theme songs have become anthems and the script was often rumored to be "untranslatable" by fans trying to rationalize the length of time it took to appear in the US. The series I'm talking about is Shaft's Bakemonogatari.

2008: A Briton's Guide to Anime

@IanWolf writes manga reviews and features for MyM Magazine, anime and manga reviews for Anime UK News, and a "Beginner's Guide to Anime" for On The Box. He has a degree in Media Studies from Teesside University, where his love of anime really flourished. He also works for his local anime convention, ONECon in Middlesbrough. His main ambition is to boost the reputation of anime in Britain, which is not always good in the eyes of the media and general public.

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In this article, I will be mainly be talking about the anime industry in the United Kingdom, but for those of you from outside of the UK, don't worry; there will still be plenty of interest. Plenty of anime will be covered--some fantasy, some sci-fi, some historical and some romantic.

The thing people have to understand about anime in the UK, however, is that it has never really had a good reputation. This first occurred with the video release of the tentacle-rape themed Urotsukidōji: Legend of the Overfiend back in the 1990s. When it came out, the newspapers attacked it, saying how horrible and violent Japanese cartoons were, as all cartoons for the British were for kids. Attacks came from both the left-wing and right-wing presses. However, in the end the moral panic it stirred up backfired, as Urotsukidōji accidentally received all this free publicity in a country where the anime market at the time was very small. Sales of the video boomed.

Conditions were also not helped by the fact that many anime distributors in the UK at the time practiced something called "fifteening". Companies wanted anime to be seen as something different, edgy and controversial, so they insisted that their video releases should be no less than a "15" rating, ideally an "18". Therefore, if a release was likely to be given a "12" rating, they would add excessive swearing when they dubbed it into English so the censors would give the release a "15". (Editor's note: this practice isn't strictly a UK practice; remember the original Appleseed OVA?)

In terms of anime shown on British TV today, there is hardly any broadcast at all, and just about all of it is shown on digital channels. The only anime that really gets shown are Pokemon and the Studio Ghibli films. Recently the rather small Sony Movie Channel announced it would start showing the Bleach films late at night in August 2013, but that's still a small piece of the pie. DVDs and Blu-Rays are also relatively slow in coming over to Britain. For example, One Piece, arguably the most popular anime of them all, was first broadcast in Japan in 1999. It came out on DVD in America in 2006, but in Britain, it was not released until May 2013. Also, many releases get delayed or are faulty in production.

2007, Part 1: Seven for Seven: Three Robot Tales

Owen writes copy for a living, and has been known to occasionally extend that ability to anime, although it's a while since he did so. When he's not attempting to finish his backlog of games on Steam, he can be usually found on Twitter, trying to break language 140 characters at a time.

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Everyone knows how this list ends. It's the beginning, however, that makes the most of what it really is: an unbridled look at nostalgia barely six years old. That's kindergarten age! How do you tell Nostalgia that they have to get out of the house, put on a uniform, and play nice with the others? One week at a time, I think.

For this year, I decided to focus on seven original, made-for-anime works. No adaptations, please; we try to keep the riff-raff out. The emphasis on "made for anime" here was a no-brainer; the problem with adaptations, inevitably, lies in how the original's vision has to be molded to fit into the target medium, and in this case anime. In this the premise of an adaptation is usually flawed; the arcs in a manga are either ignored or overtly drawn out, the sparse text of a light novel becomes a plodding 25-minute exercise in animated dramas, and the less said about visual novel adaptations, the better.

"Original", of course, tends to be usually tenuous, but was defined here simply as "a story that did not exist in any form or medium prior to the anime." Filtering with this criterion was mindboggling--there was no Baccano, for instance. No Bamboo Blade. Not even Gakuen Utopia Manabi High, which, to my surprise, actually existed as a manga by ufotable before it was an anime.

By the time I was finished, there was one problem: the ones that were original weren't good, and the ones that were good weren't original. Shigurui? A straight-up adaptation; possibly one of the best around, but an adaptation nonetheless. Dennou Coil? Didn't sit well. Towards the Terra was a manga, albeit one decades old and entirely changed from its origin, as were Bokurano, Hitohira, and Hidamari Sketch. Gigantic Formula felt too mecha-heavy by way of visual references and homages, while Sky Girls was relatively simplistic.

In the end, I decided to separate the seven works by the tentatively fragile genre trappings they employed: mecha, romance, and vignettes. Mecha, of course, deserved no further explanation. Romance explored the age-old question of love, and all its trappings. Vignettes told short stories that explored a greater whole.

This week is dedicated to exploring the first of the three: Mecha. Because everyone loves a giant robot or ten.

2006: Welcome to the Next Level

Serdar Yegulalp, a tech journalist by day, is also the Site Guide for Anime.About.com. He also runs his own science-fiction-and-fantasy imprint, Genji Press, where he blogs about SF, movies, creativity, the complexities of self-publishing, the Sun Ra and Skinny Puppy back catalogs, and most everything else that catches his attention. He also occasionally sticks his neck out on Twitter (@genjipress).

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Back when I started curating Anime.About.com, one of the first feature articles I put together was a four-parter which involved a number of anime at different "course levels." An anime that required no understanding of Japanese culture or Japan to begin with was a "100-level" anime. Another that was still easy to get into but would be best appreciated with a little foreknowledge was a "200-level" anime. A show pitched mainly for Japanese audiences, or which one wasn't likely to find accessible unless you were already steeped in the tropes and quirks of anime generally was a "300-level" anime. (I later refined the categories a little, but the basic concept remains intact.)

I now wonder if listing Black Lagoon as a 100-level anime was such a good idea.

For the average adult (most likely male) Western audience member, Black Lagoon actually isn't difficult to get into at all—provided they don’t mind being dropped into the middle of the most violent, raunchiest, most foul-mouthed, cynically-scripted story this side of, well, every 1980s-era Chow Yun-Fat action vehicle and every 1990s Michael Bay production. Black Lagoon was created in homage to and for the audiences of exactly those things, and like a lot of anime itself, you either eat this stuff up or you run like hell.

But if Black Lagoon the anime is like that, it's only because Black Lagoon the manga, the source material—which started hitting shelves in 2002—is also like that. Form is merely following function, and Black Lagoon's function is to dance right on the line between being entertaining and being repugnant.

2005: In A Silent Way

@QX20XX does not have a Ph.D. in cultural studies, is not featured in any magazines or books, and only writes for anigamers.com. Once deemed "a great example of cognitive dissonance in action," QX started writing about anime as a joke, but that joke stopped being funny over a year ago. QX likes hamburgers, probably enjoys your least favorite anime, prefers Asuka over Rei, and dreams of designing a video game you will regret letting your children play.

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Ask anyone for post-2000 anime recommendations and you're guaranteed to receive at least one of the following responses.

"You should watch Aria."

"I definitely recommend Aria."

"What do you mean you haven't seen Aria?"

If I said Mars of Destruction was the only anime I had seen from the year 2005, I wouldn't be lying except that Akagi also happened to air in 2005.

What do you mean you haven't seen Mars of Destruction?

Best known for its extensive catalog of otome games, video game publishing company and development studio Idea Factory occasionally produces anime series and OVAs based on their properties. In 2005, Idea Factory produced a twenty-minute OVA for a visual novel they developed for the PlayStation 2, Hametsu no Mars, or Mars of Destruction. As best as I can commit it to words, Mars of Destruction is a sci-fi story about a virus from Mars that arrives on Earth, infecting people in Tokyo and turning them into "Ancients". This woeful cartoon has the distinction of being one of, if not, the worst rated anime on both MyAnimeList and AniDB. For such a minor blip in the grand scheme of things, how does Mars of Destruction get one over (under?) other legendarily awful productions such as M.D. Geist and Garzey's Wing?

Despite the game's rapid descent into obscurity, the tie-in anime that was destined from inception as a throwaway extra stands out as such a blinding example of terrible, it refuses to be forgotten long after the game proper was buried in a bargain bin. In a succinct twenty minutes, Mars features a nonsensical story rife with clichés, regrettable acting and dialogue, thoughtless direction, amateurish animation, shameless parallels to Evangelion, evisceration of generic anime girls, and the vocal talents of a young Chihara Minori (Yuki Nagato from The Melancholy of Haruhi Suzumiya) who couldn't have known better. Being a mere promotional video attached to a low tier game release, Mars of Destruction may not have been so disastrous as to shutter Idea Factory or force a renowned creator into early retirement, but it is exceptional in how immediate and aggressive it is in being bad. Thanks to its short run time and dubious interest from the rights holders, the anime is easily found on YouTube for the benefit of future generations of anime viewers.

I am aware I am being facetious. Since even I'm not comfortable saying Mars of Destruction defines anime in 2005, let's talk about Aria.

2004, Part 2: Respectful, Yet Rebellious

Over 130 new anime shows debuted in 2004 on Japanese television, a number in magnitude that would be the norm for the next decade. Naturally, George J. Horvath from The Land of Obscusion needed just a little more space for his coverage on what shows made 2004 what it was. If you need a refresher on the first half, click here.

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It could have been easy to give a simple mention of each of these titles and get this year covered in one post, but as the essay titles indicated this year had to be covered in more detail, respecting the reader and the blog while also bucking tradition and giving more. Luckily, the latter half of 2004 felt the same way...

Being a visual medium anime has to do something to really catch viewers' interests at times and while the year had a few worthy contenders, like Windy Tales and Tweeny Witches, no anime from 2004 did that as well as Gankutsuou–The Count of Monte Cristo. Based on the legendary novel The Count of Monte Cristo by Alexander Dumas, Gonzo took the story and put it a new spin on it, while also giving the entire show a look that, to this day, is still one-of-a-kind.

Simply from a storytelling perspective Gankutsuou took the tale and put it into the far-future year of 5053, even having the titular Count live on Luna, a colony on the Moon that houses the worst criminals. After saving Viscount Albert de Morcerf from certain death at the hands of Luna's bandits he finds the opportunity to make his way to Earth, Paris in particular, so as to enact the revenge that he's wanted to do, much like the original novel. While the story stuck to the novel's original time period, specifically in terms of social classification and general attire, the show also fully embraced its futuristic shift, with the poor people living a world of dirty pipes and grunge, while the rich live in a seeming-utopia, and grand battles are dealt with by way of giant robots that are piloted by the duelists when the need arises. The idea that the rich are in fact the ones who are caged like birds was indeed brought up and it helped push the thought that these people were truly living in their own fantasies.

2004, Part 1: Rebellious, Yet Respectful

George J. Horvath had been a fan of Toonami's airing of G Gundam and Rurouni Kenshin as well as Fox's airing of Digimon and Escaflowne before being an "anime fan", but in 2004 he went into the medium full-bore, always looking for what came from the past while also seeing what the future would bring. After writing a Guestspotting article for GameSpot and two reviews for Sega-16, though, he decided to take use his B.A.-quality education in Journalism and Media Studies from Rutgers University and start reviewing, on his own, the obscure and forgotten anime and manga of the past (and present). He now runs The Land of Obscusion, talking about anime you may or may not have heard of, and posts semi-randomly over at Twitter.

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When it comes to the history of anime, 2004 was a great showing of how the industry was changing. More titles debuted in letterbox format instead of the usual "full screen". Digital animation was replacing cels. Late-night anime was hitting just about every major TV station in Japan after its slow, growing presence was felt starting from the late 90's. Most importantly though, chances were being taken on all sorts of genres and ideas while also celebrating the history that had already been made. To truly understand how diverse the year was for anime one must look deep into the jungle and see what titles defined themselves among others. Among a list of some of the most well-known titles to have come and gone were shows that dared to be different and change the way we viewed anime. In the first half of the year they managed to not only respect the past and even the viewer but some also challenged tradition and made the viewer think of anime in brand new ways.

Before 2004 the last real vestige of the magical girl genre was Sailor Moon, which finished back in the late-90s. There were titles like Magical Doremi (Ojamajo Doremi in Japan) in between that span of years, but none of them truly broke through that glass ceiling and became major hits, even if they had multiple season runs. Toei, though, didn't just rest on their laurels, and in this year they debuted Futari wa PreCure, also known simply as Pretty Cure. On the surface the show's plot about two girls with completely different ways of life who end up becoming guardians of good against the powers of darkness wasn't anything original, but what made people tune in was the execution.